{"id":1236,"date":"2025-11-18T18:13:59","date_gmt":"2025-11-18T16:13:59","guid":{"rendered":"https:\/\/ketosoftware.com\/?p=1236"},"modified":"2025-12-02T10:24:41","modified_gmt":"2025-12-02T08:24:41","slug":"keto-software-new-brand-identity","status":"publish","type":"post","link":"http:\/\/83.143.220.118\/~keto\/keto-software-new-brand-identity\/","title":{"rendered":"A grounded new identity for strategic clarity"},"content":{"rendered":"\n\n
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\n\t\t\t\t\tKeto Software has always done things differently. As our platform evolved to serve more complex strategic needs, we knew our brand needed to evolve, too. That\u2019s why we partnered with Mission Creative, a San Francisco and London-based creative consultancy, to express both our identity and offering with more clarity, purpose, and presence.\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t\n\n\n\n
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A shared vision of change<\/h2>\n

Made in Finland for humans and grounded in Nordic clarity, Keto<\/a> helps organizations confidently navigate change with tools that align strategy and execution. While we knew this description was a true representation of Keto, it wasn\u2019t coming across in our branding. The message of our unique culture and the human impact of the platform we built was getting lost.<\/span><\/p>\n

As truly collaborative partners, Mission Creative helped identify those gaps and designed a holistic approach to address them. We developed a new brand identity rooted in our name: \u201c<\/span>Keto<\/b>,\u201d which means \u201c<\/span>meadow<\/b>\u201d in Finnish. The meadow metaphor speaks to a secure yet dynamic space that promotes exploration and innovation. Calm but alive. Structured but adaptable. Just like our platform.<\/span><\/p>\n

http:\/\/83.143.220.118\/~keto\/wp-content\/uploads\/2025\/11\/4keto-MC.mp4<\/a><\/video><\/div>\n

Flourishing, grounded, human-centric<\/h2>\n

The new identity includes a refreshed tone of voice, flexible visual system, and design elements that echo both our technical precision and people-first philosophy. From modular \u201cMeadow Shapes\u201d to our distinctive \u201cBloom\u201d illustrations, every piece of the system is built to support motion, clarity, and growth.<\/span><\/p>\n

For a platform built to simplify complexity, this new identity gives us the solid ground we need to keep moving forward, while allowing for room to flourish as we grow.<\/span><\/p>\n

http:\/\/83.143.220.118\/~keto\/wp-content\/uploads\/2025\/11\/2keto-MC.mp4<\/a><\/video><\/div>\n

\ud83d\udc49 Check out the <\/span>Mission Creative x Keto Case Study<\/span><\/a> and <\/span>Get in touch with Mission Creative<\/span><\/a> if you are looking to adapt, grow, and stay ahead through purpose-driven design.<\/span><\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n

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\n\t\t\t\n\t\t\t\t\t\t\t\t\tLearn about our mission<\/a>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[12],"tags":[27,28,26],"authors":[],"industry":[],"class_list":["post-1236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brand","tag-identity","tag-keto"],"acf":[],"_links":{"self":[{"href":"http:\/\/83.143.220.118\/~keto\/wp-json\/wp\/v2\/posts\/1236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/83.143.220.118\/~keto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/83.143.220.118\/~keto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/83.143.220.118\/~keto\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/83.143.220.118\/~keto\/wp-json\/wp\/v2\/comments?post=1236"}],"version-history":[{"count":10,"href":"http:\/\/83.143.220.118\/~keto\/wp-json\/wp\/v2\/posts\/1236\/revisions"}],"predecessor-version":[{"id":1268,"href":"http:\/\/83.143.220.118\/~keto\/wp-json\/wp\/v2\/posts\/1236\/revisions\/1268"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/83.143.220.118\/~keto\/wp-json\/wp\/v2\/media\/1263"}],"wp:attachment":[{"href":"http:\/\/83.143.220.118\/~keto\/wp-json\/wp\/v2\/media?parent=1236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/83.143.220.118\/~keto\/wp-json\/wp\/v2\/categories?post=1236"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/83.143.220.118\/~keto\/wp-json\/wp\/v2\/tags?post=1236"},{"taxonomy":"authors","embeddable":true,"href":"http:\/\/83.143.220.118\/~keto\/wp-json\/wp\/v2\/authors?post=1236"},{"taxonomy":"industry","embeddable":true,"href":"http:\/\/83.143.220.118\/~keto\/wp-json\/wp\/v2\/industry?post=1236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}